Pay Per Click (PPC) is a very popular online marketing channel. Marketers like it because of three reasons mainly:
In PPC you run ad campaigns through various channels, and you need to pay the publisher only when someone clicks on your ads. There are many networks that you can use to run PPC ads; the most popular are Google AdWords and Bing Ad Center.
Through these two PPC programs, you can run ads on Search Result pages, many relevant websites as well. By using the contextual targeting model, you can ensure that:
Some facts, myths and truth about pay per click program:
There are two parts to it. You have to pay the media budget - the amount that is payable to Google, Bing, or other platforms you are using. And there will be our consultancy fee. The media budget depends on many factors - how competitive the keywords are, your target market, the total number of keywords you are targeting, you are operating in B2B or B2C sector, how aggressively your competitors are promoting their business through PPC, etc. Get in touch with us so that we can review your business, the niche and give you a budget estimate to start with.